ticket printer in Tokyo developed the idea and sold space to advertisers,
thus developing two sources of income.
Japanese movie tickets of this type were produced in the late 1930 s
in standardized formats that different theaters could use, regardless of what
they were showing. The illustrations on the front side did not attempt to
reflect the movie at all, but were personality portraits or vignettes with no
literal significance. They were colorful and pleasing to the eye, and
conformed to the dominant styles of the day. The ticket-taker snipped off
a small corner to validate the ticket, leaving unsullied the main, full-color
image and the one or two color advertisement on the reverse side.
Moviegoers were encouraged to retain their tickets as receipts for possible
prizes—a good advertising ploy.
tuis.
(Tuis.)
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