Design Literacy: Understanding Graphic Design

Index^433

A
Aarons, Slim, 80
Abbe, Dorothy, 208, 210, 367, 368
Abbott, Berenice, 76, 129
About U.S.(Seitlin), 215–216
ACME comics lettering, 181–185
AD(Art Director), 55–57
AD Gallery, 86
advertisements, 219–220.See alsobillboards;
posters;specific publications
for Altria, 309–310
Benetton and, 144–147
Bernhard and, 397–399
Chwast and, 373–374
cigarette, xii, 37–38, 391
comics as, 406–408
Depero on, 199–200
fans as, 402–403
for films, 221–223
generic design and, 269–272
in Japan, 364–366
Jensen’s, 400–401
liquor, 422–425
with mushroom clouds, 20
in New York, 426–427
poster stamps, 417–418
postering as, 29–30
racism in, 348–350
razor blade, 391–393
for Restaurant Florent, 295–296
Scher’s, 254–255
shooting targets in, 346
television, 217–218
typography and, 168
Advertising the American Dream: Making Way
for Modernity(Marchand), 407–408
African Americans, 41, 43, 304, 348–350
Agel, Jerome, 321
The Age of the Auto(Beall), 215
Agha, M. F., 56, 82–83, 98–99, 99, 370
agitprop, 29–30, 48
AIGA.SeeAmerican Institute of Graphic Arts
AIZ. See Arbeiter Illustierte Zeitung
Alain-Fournier, Henri, 73
Albers, Joseph, 252
Alex: The Life of Alexander Liberman
(Kazanjian/Tompkins), 82
Allen, Deborah, 78
Allen, Tom, 95
Allen, Woody, 109
Alliance Graphique, 372
Alpert, Max, 64
Altria logo, 307–310

American Institute of Graphic Arts (AIGA),

159, 206, 235, 353–356

American Type Foundry (ATF), 164, 166, 361

Amerika(Kafka), 71, 74, 205

Anchor/Doubleday, 71–72, 74

Anderson, Charles Spencer, 379–381

Another Mother for Peace organization, 25

antiwar movement, 102

antiwar symbols, 14–16, 25–28

Antupit, Sam, 96–97

Apollinaire, Guillaume, 202, 245

Arbeiter Illustierte Zeitung (AIZ),8, 63–64

area code parenthesis, 224–226

Arena, 132

Arens, Egmond, 341

Arisman, Marshall, 141

Armitage, Merle, 211–214, 415

art and crafts movement, 54, 154, 373

art bullpen, 94, 95

art deco, 105, 161, 365, 395.See alsoart

moderne style

Push Pin and, 167, 253, 373

Art Directors Club, 82, 98

art moderne style, 169, 279, 363, 368

Art News, 201

art nouveau, 4, 54, 363, 395, 397

Push Pin and, 167, 373–374

Scher and, 253

Ware and, 182

Artone ink carton, 373–375

Ashcroft, John, 48–49

Association of Commercial Artists, 364

Atelier Hachette/Massin, 247

Atelier Populaire, 31, 32, 45

Atget, Eugene, 83

atomic age, 17–21, 26, 292, 419–421

Atomic Scientists of Chicago, 21

au courant novelty style, 416

Austen, Eric, 14

Avant Garde,101–102

B

Bacon, Paul, 237–242, 246, 377

Bain, Peter, 152

The Bald Soprano(Massin), 243–247

Balmer, Theo, 256

Barnbrook, Jonathan, 153, 189–190

Barnhart Brothers & Spindler Type Foundry

(BB&S), 165–166

Basel School of Design

Friedman at, 258, 267, 268

Greiman at, 258, 352