Hofmann at, 231, 256, 352
Weingart at, 134, 256, 258, 267, 352
Baskerville, John, 175–176
Bass, Saul, xiv
Bell System logo and, 225
films and, 221–223, 292–293
The Man with a Golden Arm,xii, 221–223,
238
Bauhaus, 67, 162, 197, 284, 395
New Typography and, 154–156, 195, 256
theory, 230, 259, 345, 363, 364, 390, 399
Bayer, Herbert, 55, 56, 389, 415
Bazaar, 106
Beach Culture,141–143
Beall, Lester, 56, 86, 215–216
influence of, 220, 234, 321
Beardsley, Aubrey, 415
the Beatles, 413
Beaton, Cecil, 83, 84
beaux-arts style, 341, 400
Beckett, Samuel, 107
Bel Geddes, Norman, 341–342
Belew, Ruth, 70
Bell Laboratories, 321
Bell System, 224–226
Benchley, Robert, 321
Benes, Eduard, 91
Benetton, 144–147
Benguait, Ed, 95
Bennett, Joan, 38
Benton, Morris Fuller, 164–165, 361
Benton, Robert, 95–96
Berg, John, 286
Berger, Meyer, 339
Berliner Illustrierte Zeitung (BIZ),59–60
Berliner Plakat group, 399
Bernard, Pierre, 31–33, 282
Bernhard, Lucian, 5, 56, 365, 404
Priester Matchposter, xii, 397–399, 417
Bertoia, Harry, 259
Bertsch, Fred, 164, 165
Bevin, Tom, 237, 239
Beyer, Mark, 139
Bhagavad Gita, 18
Bible Helps (company), 41–42
Biebl, Konstantin, 196
Big Brother, 120, 412–413
Big Idea, in design, 216, 217, 423
Bill, Max, 256, 284
billboards, 144, 305, 404–405, 426
Binder’s, 344
Darkie toothpaste, 348
heroes on, 335, 337
in New York, 426–427
Ungerer’s, 23
bin Laden, Osama, 49
Binder, Joseph, 56, 343–345
Binder, Maurice, 292
Bitch,177–178
BIZ. See Berliner Illustrierte Zeitung
Black, Roger, 113, 127
blackletter, 151–153
Blackman, Honour, 178
Blackmun, Justice Harry, 46
Blechman, R. O., 95
Blunt, Anthony, 280
blurbs, 69, 70, 131, 321
Bokser, Yuri, 264–266
Bond, James, 178
bonehead style, 379–380
Book of Signs(Koch), 15
Book World, 89
books, 243–247, 320–322, 367–369.See also
specific books
Armitage on, 211–214
children’s, 157–160
covers, xii, 20, 69–74, 232–236, 283–285
Depero on, 199
jackets, 190, 204–210, 237–242, 246,
249–250, 376–378, 415–416
Lissitzky on, 196
on nuclear age, 20, 292
RAWOne-Shot, 140
Books for Our Times(Lee), 415–416
The Book of Battles(Chwast), 26
The Book of Kells, 40
Bormann, Martin, 151
Boston Evening Transcript, 367
Bradley, Will, 103, 207, 415
Brassad (photographer), 62, 82
Brecht, Bertolt, 63
Britain.SeeEngland
Brodovitch, Alexey, 77
Cato and, 413
Liberman and, 82, 84
on magazine design, 114
Peignot, Charles, and, 161
Portfolioand, 75–76, 80
Brody, Neville, 130–133, 142, 282
Brokaw, Claire Booth (later Claire Booth
Luce), 370
Bronfman, Samuel and Edgar, 423–425
Brooks, Walter, 70
Brown, Denise Scott, 261
Brown, Margaret Wise, 159
Brownjohn Chermayeff Geismar, 215–216,
249–250
Brownjohn, Robert, 168, 216, 249, 292, 383
Brunhoff, Jean de, 62
Bubbles, Barney, 131
Bucan, Boris, 281
Burnett, Leo, 309, 354
The Burning Hell: Tortured Lost Souls Burning
Foreverpamphlet (Hope Tract
Ministry), 39, 41
Burns, Aaron, 215
Burns, Charles, 139, 184
Burrough, William, 107
Burtin, Will, xiv, 56, 85–87, 98
Bushmiller, Ernie, 184
buttons, protest, 27