book covers in, 233–234
CND of, 14–16, 25
The Facein, 130–133
posters in, 277–280
queens of, 91, 146
tabloids in, 126
Women’s Design and Research Unit
(WDRU), 178
Enola Gay(airplane), 18
Epstein, Jason, 72, 74
Eros,101–102
erotica, 102, 106, 109–110
Esquire,38, 94–97
Evergreen,106–110
Che Guevara in, 109, 301–302, 337–338
EVO. See East Village Other
Excoffon, Roger, 361
existentialism, 232
expressionism, 4, 30, 70, 155, 235.See also
postexpressionism
Bass and, 221, 238
de Harak and, 235, 284, 285
Depero and, 199
Ferro and, 293
German, 28, 54
Hofmann and, 230
Lustig and, 205
Eye,186–187, 256
F
F. W. Dodge Sweet’s Catalog Service, 225,
318–319
The Face,130–133
fans
advertising, 402–403
Heartfield’s dada, 7–8
Farrar, Straus, & Giroux, 378
Farrell, Thomas F., 17
fascism, 4, 15, 336, 371.See alsoneofascism
photojournalism and, 62, 65
FBI (Federal Bureau of Investigations),
346–347
Federation of American Scientists, 21
Federico, Gene, 168, 216, 219–220, 249
Felker, Clay, 95–96
Fella, Ed, 261
Fellowship Tract League, 41
feminism, 109, 177–180, 352
Fenton, Roger, 59
Ferlinghetti, Lawrence, 122
Ferro, Pablo, 120, 292–294
Fetish,128, 138
films, 178
about nuclear age, 14, 17, 19–21, 292–294
Bass and, 221–223, 292–293
Ferro and, 120, 292–294
Japanese movie tickets, 364–366
NAACP’s, 46
Portolioas analog to, 75–76
posters, xii, 221–223, 238, 264–266
of Vietnam War, 25
Fiore, Quentin, 320–322
First Amendment, 94, 123
Fischer, Carl, 96, 109, 110
Fisk, Jane.SeeThompson, Jane
Flagg, James Montgomery, 25, 334
flyers, 25, 39–42, 305, 353, 381
folk art, American, 381, 382
Folon, Jean-Michel, 247
FontShop/FontWorks, 133
For the Voice(Mayakovsky), 196, 225
Ford, Harry, 235
formalism, 259, 262, 268
Forster, E. M., 205
Fortune,86, 90, 250, 370
Foulihoux, J. Andre, 340
Fourteenth Annual of Advertising Art,407–408
Fraioli, Tony, 160
France
advertising fans in, 402–403
art nouveau in, 4, 54
posters in, 31–32, 203, 409
François, Andre, 81, 247
Frank Holme School of Illustration, 164, 207
Frank, Robert, 107
Frankel, Ted, 184
Frankenheimer, John, 223
Frankfurt, Steven, 292
Fraser, James, 159, 160, 364
Frederiksen, George, 70
freedom of press, 110
French Paper Company, 379–381
Friedman, Dan, 134, 258, 267–268
Friedman, Drew, 139
Friedman, Mildred, 351
Fulbright, William, 108
Fuller, Buckminster, 322
functionalism
Bauhaus and, 155, 363
Jensen on, 401
Lifeand, 92
Push Pin Graphicand, 103
Teige and, 196
Fuse, 133
Füss, Herr, 331
futurism, 8, 278
Depero and, 198–200
Garretto and, 370, 371
typography and, 159, 160, 377
Futurist Manifesto(Marinetti), 198, 364G
Gaines, M. C., 407
Gaines, William, 116
Gallimard, 246–247
Gallup, George, 407
Garrett, Malcolm, 131
Garretto, Paolo, 370–372
Gebrausgraphik,67, 336, 344
Gehry, Frank, 297, 299