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Understanding Web Accessibility .............................
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usinesses, generally speaking, do not like to turn away potential customers. However, many do
just that on their Web sites when they fail to recognize that significant numbers of users may
have disabilities that limit their ability to navigate the Web in the ways that nondisabled users can.
Navigation that can be accessed only with a mouse, video or audio content without captioning,
needlessly complex layouts, and nonsemantic markup all pose challenges to disabled users. Ignoring
accessibility on your Web site can at least drive away customers, and may subject you to legal penalties.
Visual Impairment
Because the Web is a primarily visual medium, visual impairment is perhaps the most important disability to
consider when building your site. From total blindness to very poor eyesight, those with visual impairments
use software applications called screen readers to navigate on their computers. Visually impaired users rely
almost exclusively on their keyboards to navigate within their machine because they obviously cannot use a
mouse or other pointer device.
Hearing Impairment
Hearing disabilities, of course, become an issue only if your site contains audio content, usually in videos.
You need to ensure that any content delivered through audio channels is also available in a nonaudio
format, either through closed captioning or similar technologies or through a text transcript of the audio.
Color Blindness
A very significant percentage of people, mostly men, suffer from some degree of color blindness. Although
extreme cases involve the complete inability to see color, most people suffer from some lesser degree of
color blindness whereby they are simply unable to distinguish between certain shades of color, or even see
differences between colors if they lack sufficient contrast.
Cognitive Disabilities
Those with cognitive disabilities, such as learning disorders or dyslexia, will have a difficult time
understanding your site’s content unless you take these disabilities into consideration and create content
that can be easily understood.
Mobility Impairment
Although a lot of Web professionals now understand, and take into consideration, visual impairment, many
still ignore mobility impairments. They mistakenly believe that as long as a person can see, they can use
any Web site. However, many people with mobility impairments lack the full use of their hands, which in
turn means that they cannot use a mouse.