Web Design

(Nancy Kaufman) #1

332


Use Google Webmaster Tools ..................................


1 In your browser, go to http://www.
google.com/webmasters/
tools.
2 Either log in with an existing
Google account, or create
one.

Note: If you do not have an
account, click Create an account
now and follow the instructions
to create the account.


3 Click Add a site.
4 Type the address of the site
you want to track under Sites
in the text box.
5 Follow the instructions to
verify the site.

● The verified sites appear
here.

Use Google Webmaster Tools


G


oogle is far and away the most popular search engine, so any discussion on search engine
optimization must by necessity begin with pages being listed on Google. Although the company
guards their specific search algorithms to attempt to impede the efforts of those who would abuse
the service, they do provide a series of tools for Webmasters to help them ensure that their pages
follow the company’s guidelines, as well as tools to track statistics as to what keywords result in the
page appearing and how the page ranks.

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