This British makeup artist has a reputation as an industry leader. He is known for his editorial, advertising, and runway work. Since 1997, he has worked with
Shiseido in Japan on its premier domestic line of cosmetics, and in 2001, he was made artistic director of the makeup line. He redesigned and relaunched the line in
August 2002 as Inoui ID. In March 2007, he was named artistic director of Shiseido The Makeup. Page frequently contributes to Allure with his own insider’s page
of tips and ideas entitled “The Makeup Guy.” He currently acts as the key makeup artist for the runway shows of Michael Kors, Narciso Rodriguez, Marc Jacobs,
Marc by Marc Jacobs, and United Bamboo.
Pat McGrath
Pat McGrath is a British makeup artist known for her wide range and inventive use of materials: her makeup is often handmade, and she works mainly with her
fingers rather than with brushes. McGrath’s big break came while working with Edward Enninful at i-D magazine in the early 90s. She became known for her
dramatic, stylized designs, including bodies drenched in paint and petals glued to faces. She designed Armani’s cosmetics line in 1999 and in 2004 was named
global creative-design director for Procter and Gamble, where she is in charge of Max Factor and Cover Girl cosmetics, among other brands.
Laura Mercier
Raised in Provence, Laura Mercier trained at the Carita school, where she specialized in makeup application. In her early career, she began working closely with
Thibault Vabre, a well-known French makeup artist. In 1985, Mercier moved to New York to join the team to launch American Elle. She soon began working for
advertising campaigns for major corporations, editorial spreads for magazines, and multiple cosmetics and clothing companies, and worked with Madonna to create
looks for print, television, and film. She then contracted with Elizabeth Arden to design the makeup looks for advertising campaigns and worked on Chanel’s
advertising campaigns in France. In 1996, Mercier developed her own line, which is now in four hundred stores in twenty-one countries.
Sam Fine
Sam Fine began his education in makeup behind the cosmetics counters of department stores. He studied art in New York while continuing to work in the cosmetics
department of a large specialty store. His transition to freelance artist occurred when Naomi Campbell’s makeup artist was unavailable for a show and she called
Sam. He is known especially for his work with African American women and as the author of Fine Beauty.
Joanne Gair
Joanne Gair is an artist and image maker who has emerged as the premiere makeup artist/body painter in the world. From New Zealand, Gair has an interest in art
photography. Her work as a makeup artist and body painter has appeared in editorial covers, layouts, fashion campaigns, advertising, music videos, commercials,
and motion pictures.
Heidi Morawetz
Heidi Morawetz was the creative director of Chanel’s makeup studio in Paris for over thirty years. Morawetz created the “face” of each season for the runway
shows. She developed Chanel’s famous Rouge Noir nail polish (Vamp) in 1994; the blood red shade is still Chanel’s best-selling nail polish color. She began as a
freelance makeup artist and stylist until Dominique Moncourtois discovered her work and brought her into Chanel. Together with Moncourtois, Morawetz built the
Chanel makeup business into the success it is today.
Dominique Moncourtois
Dominique Moncourtois spent thirty-six years as the director of Chanel’s Makeup Creation. As a child, he spent holidays in Paris with his great aunt, a former
model who introduced him to the art of makeup. From 1963 to 1967 he worked as a makeup artist and wigmaker in the film industry, and in 1968, he joined
Chanel. He continues to create and develop new looks and technology for makeup.
Fulvia Farolfi
Fulvia Farolfi’s work appears in Vogue, Harper’s Bazaar, and W magazines, to name a few, and she works regularly with top photographers including Irving Penn,
Bruce Weber, and Raymond Meier. She’s a fixture at the runway shows in New York and Europe and has developed makeup lines for Emporio Armani and
Shiseido.
Charlie Green
Charlie Green began her career in London, working on music videos for talents like Kylie Minogue and Bryan Ferry, then headed to Paris where she made her
name collaborating with photographers David LaChapelle and Michael Thompson, and designers like Vivienne Westwood and Chloé. Now based in the United
States, Green is a celebrity and editorial favorite.
Paul Starr
Paul Starr is a Los Angeles–based celebrity-makeup artist whose clients include Jennifer Garner, Salma Hayek, Michelle Pfeiffer, Angelina Jolie, and countless
others. He has worked with photographers such as Patrick Demarchelier, David LaChappelle, and Annie Leibovitz. Starr has worked over twenty years in film,
music videos, and print, and he has also worked with Estée Lauder on a makeup collection.
Gucci Westman
Gucci Westman studied makeup in Paris, then headed to Los Angeles, where she focused on special-effects makeup. She was “discovered” when photographer
Annie Leibovitz called on her for a 1996 Vanity Fair cover shoot. In addition to working regularly with the beauty and fashion industry’s top magazines and
designers, Gucci has lent her expertise to the cosmetics company Lancôme.
Scott Barnes
Scott Barnes came to New York City at the age of seventeen to begin a career as a painter. A graduate of Detroit’s Center for Creative Studies, and New York’s
Parsons School for Design, he began to find work on fashion photography shoots. Scott used his painting skills to model faces for fashion and soon secured an
agent for his work. His work is known for its sexiness with a global sensibility and has been published by Vogue, InStyle, Elle, Vanity Fair, Rolling Stone, and
Premiere. He works regularly with celebrated photographers such as Herb Ritts, Patrick Demarchelier, Annie Leibovitz, and Matthew Rolston, as well as many A-
list celebrities.