SEO: Search Engine Optimization Bible

Understanding

Keyword Placement

Having the right keywords is far more than just ownership. Once you have

them, you have to use them properly to gain any value from them at all. For

example, you might know what the hottest keyword on the Internet is, but if

you don’t use that keyword on your web site properly, it won’t do you much

good at all.

Once you’re developed the perfect list of keywords, what are you supposed

to do with them? In previous chapters, you’ve heard a little about the tags,

text, and links where you can use your keywords. But it’s not as simple as

just throwing a keyword in here and there. You must know where and how

to place them on your site properly so that search engines will interpret them

properly and take notice of your web site.

Alt and Other Tags and Attributes

You’ve probably heard the term “alt tags” a time or two. It’s been mentioned

more than once in this book. But hearing the term and understanding how it

works are two different things.

The first thing you should understand about alt tags is that they’re not

really “tags” at all. Rather, the proper name for these is alt attributes.The

term “attributes” is used because these are (more accurately) different attrib-

utes that enhance the tags you use on your web site. Alt, which stands for

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IN THIS CHAPTER

Understanding Keyword Placement ....................................................................................

placement

Alt and Other Tags and Attributes ......................................................................................

URLS and File Names........................................................................................................

Writing keyword advertise-

ment text

Create Great Landing Pages ..............................................................................................

Understanding and Using A/B Testing ..............................................................................

A/B testing

Avoiding Keyword Stuffing ................................................................................................

Maximizing

Pay-per-Click Strategies

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