potential customers, the higher it is the more likely your potential customers will be to participate
in your efforts, and to let you use information about their movements on the Internet to serve them
more targeted advertisements.One of the most fortunate aspects of behavioral targeting is that you don’t need personal information
for the targeting to be effective. Because all the tracking done with behavioral targeting is monitored
by cookies, the only information that’s collected is movement behavior. What you’re doing is persuad-
ing potential customers to participate in the collection of their web movements by offering them value
for doing so.131
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