SEO: Search Engine Optimization Bible

FIGURE 10-3

Use the Website Optimizer to test different configurations for your PPC ads.

Each time you open one of these links, you’re taken to a page that displays further information,

capabilities, and training materials about that feature.

Reports

The Reports tab is where you’ll find all your reporting capabilities. Figure 10-4 shows the opening

page of the tab, where you can see existing reports and the links to create new reports. The reports

that are available here include:

 Statistical Reports

 Financial Reports

 Conversion Reports

In addition to these reports, you can also create your own report, building from a foundation of

available reports. Those reports include:

 Keyword Performance

 Ad Performance

 URL Performance

 Ad-Group Performance

 Campaign Performance

 Account Performance

 Search-Query Performance

 Placement Performance

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