Research
Maintaining a PPC campaign means constantly researching new keywords. The Research tab in
adCenter gives you the option to generate new keyword lists based on a single keyword, a key
phrase, or a web site. Simply enter the keyword, phrase, or web site that you would like to use
as a basis for your keywords and click Submit. A keyword list like the one shown in Figure 10-11
is generated.FIGURE 10-11
Use the Research tab to generate new keywords to add to your PPC campaigns.If there are keywords on the list that you would like to add to your existing list, place a check-
mark next to the box beside the keyword in the column on the left. It will be transferred to the
column on the right. When you’re finished, you can copy and import the desired keywords into
your keyword list.One feature of the keyword research tool provided by adCenter is the metrics that are provided with
each keyword. Each keyword in the list generated by the research tool has two numbers next to it.
The first is the number of searches for that word or phrase during the previous month. The second
is the number of searches that have been done using those keywords in the current month. These
numbers help you to see quickly how popular your selected keywords are.165
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