SEO: Search Engine Optimization Bible

To use a table summary tag it should be inserted in your table code before the table caption tag. It

should look something like this:

<TABLE border=”1”

summary=”This table provides information about average 12

year old girls: average height, weight, and

percentage with brown eyes.”>

<CAPTION><EM>Characteristics of Average Girls</EM></CAPTION>

<TR><TH rowspan=”2”><TH colspan=”2”>Average

<TH rowspan=”2”>Brown<BR>eyes

<TR><TH>height<TH>weight

<TR><TH>Females<TD>1.7<TD>0.002<TD>43%

</TABLE>

Acronym and abbreviation tags

One last tag that you should consider using on you web pages is the <acronym>or <abbr>(abbre-

viation) tag. These tags simply tell a web crawler or text reader that an acronym or abbreviation is

being used, and what the full text for that acronym or abbreviation is.

The advantage to having your abbreviations and acronyms included in HTML tags is that if those

words happen to be keywords for your page, the full text can be read by the crawler, rather than

just the letters in the abbreviation or acronym.

When you’re using the acronym tags in your HTML this is how they should look:

<acronym title=”Search Engine Optimization”>SEO</acronym>

And abbreviation tags should look like this:

<abbr title=”United States of America”>USA</abbr>

These two tags, although named differently, do exactly the same thing. Thus, many web designers

have gone to using the abbreviation tag rather than the acronym tag. No matter which you choose

to use, it at least offers an additional way for you to include your keywords on your page if they

happen to have an associated abbreviation or acronym.

Virtual includes

A virtual includeis a tag that allows you to use information just once if it’s repeated often on the web

site. For example, if you have a navigation bar on the left side of your first page that will appear

exactly the same way on every other page, you can use a virtual include to repeat that navigation bar

without the need to code the bar repeatedly throughout your site.

173

Tagging Your Web Site 11

75002c11.qxd:Layout 1 11/7/07 9:41 AM Page 173