SEO: Search Engine Optimization Bible

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TABLE 18-1 (continued)
Type of Social Description Examples
Media/Networks

Events Events networks connect people according to the events that they are Upcoming
attending or want to attend. If you want to know who’s going to be at that
TobyMac concert on Thursday night, check out on of the social-events
networks.
News aggregation These social networks are connected by current and past news. If you find Digg, Reddit
a news story that you think is good enough to be shared with people whose
interests are the same as yours, you can add it to your network for them
to view.
Photo sharing Everyone wants to share pictures. Photo-sharing networks let you share Flickr,
your pictures with anyone that you want to. Most of these services also PhotoBucket,
allow online photo storage. Zooomr
Livecasting Livecasting is literally live webcasting. A community is built around the Justin.tv
webcasts, including everything from blogs to chatrooms.
Episodic online These social networking sites are built around online videos, but the YourTruman-
videos difference here is that each person tells a specific story in a series of Show
episodes. The social network is built around your favorite episodes.
Media sharing If you want to create a network of people with whom you can share all Izimi,
kinds of media files, these services are the ones to use. Connect to as Twango
many or as few friends as you like when sending e-mails, videos, audio
files, and more.
Music sharing Not music file sharing, but creating community around music. Most of last.fm,
these sites allow for integration with iTunes or other media players to keep pocketfuzz
track of the music you listen to, and make recommendations based on your
tastes and the tastes of your network.
Social Social bookmarking is one of the most widely used social-media techniques. del.icio.us,
bookmarking These services allow you to tag news stories, blogs, videos, audio files, ma.gnolia.com,
web sites, and other Internet-based services to share with friends. Tagged blinklist
sites are then ranked (and searchable) according to the number of tags
received.
Social network Social networks have gotten so pervasive that much like metasearch socialthing!,
aggregators engines, social network aggregators have begun to arise. The concept socialstream,
is to log in to one place and see all your updates from various social profilactic
networks, photo sharing, and presence applications.

Social media, then, are services that allow you to publish or distribute content to a core group of
people who are connected according to some central interest. If you’ve ever heard the term Web
2.0, then you’ve heard someone talking about technologies such as social media.

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