SEO: Search Engine Optimization Bible

T

he SEO industry, like any other technology arena, is full of people who

have differing views on what works and what doesn’t. There are always

a few things that everyone agrees on, though.

The folks actually working in the field are the ones who know where theory

and application diverge to create a workable solution. They can tell you what

strategies are sure to be successful and which ones are sure to flop.

If you’re working in SEO or search marketing of any form, you probably have

questions you’d love to pose to someone who’s been working in the industry

for a while. The interviews in this section give you that opportunity — with

me, Jerri Ledford, acting as your rep.

Here you’ll find 16 interviews with people across the SEO industry. These are

the people in the trenches, who are faced each day with implementing SEO

either for themselves or for other organizations.

They understand your challenges — from budget to manpower — and they’ve

faced the same decisions about SEO that you have. In these interviews, they

share their advice with you. They offer their best tips, and their opinions about

what works, what doesn’t, and what’s coming.

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IN THIS APPENDIX

Eric Bloomfield

Jessica Bowman

Brian Combs

Rhea Drysdale

Paul Dyer

Miki Dzugan

Rand Fishkin

Duane Forrester

Stephen Harris

Ryan Hoppe

Diane Kuehn

Matt Naeger

Simon Otter

Sarah Skerik

Andrew Wetzler

Jill Whalen

Industry Interviews

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