Jerri: What’s the most important aspect of SEO for social media?Dyer:The most important aspect of SEO for social media is syndication. This means making sure
all of the regularly updated content on your corporate site as well as the social sites you participate
in is available via RSS and linked together to form an online network that encompasses your organi-
zation’s total web presence. Not only will this build readership and relationships in these communi-
ties, the RSS feeds will have a positive impact on the search rankings of all your various locations with
content.Jerri: Do you have any specific message for readers about social media and how they will
affect SEO now and in the future?Dyer:The most important thing for people to realize is that social media represent a fundamental
shift in the way people meet, communicate, and interact. It is not a passing trend or a “here today,
gone tomorrow” fad. Like e-mail and the mobile phone before it, social media is a new conduit
through which people communicate.305
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