It’s in the larger companies where we generally tend to see great hunger for knowledge from users.
And even then, a great number of larger businesses have still not begun to focus on search market-
ing. These companies usually do one thing, like pay-per-click marketing, and nothing else.Jerri: Is there anything else about search marketing that you think might be important to
mention?Rand: There are thousands of topics we haven’t touched on. And there are lots of tips that I could
give you. But if I had to choose one, I would say that companies should look at widget strategies, and
try to design and deploy a high-demand widget that can be plugged into a blog or browser. When
done successfully, widgets are really great. You can get phenomenal amounts from traffic and links to
your site when you have a good, high-demand widget.We’re also fond of link-baiting strategies and content strategies as a means of providing relevant
information to your site visitors.313
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