SEO: Search Engine Optimization Bible

natural language, 11

poison words, 89–91

SearchSight, 215

secondary search engines, 13, 378

seeding, 115, 378

SEO oversubmission, 186

SEO (search engine optimization), 5, 378

importance of, 18–19

organic, 23–24

sequential behavior, 128

SERPs (search engine results pages), 378

server logs, analysis, 277–278

server side redirection, 185

server-side includes, 378

server-side redirection, 378

service pay-per-click programs, 79

Similar Pages, 181–182

simple directories, 378

site interactivity, organic SEO and, 28–29

site maps, 42, 378

site mirroring, 182, 378

sites, assessment, 21–22

Skerik, Sarah, 339–341

SMO (social media optimization), 174

social bookmarking, 174, 378

social media, 248–250

value of, 251–252

social networks, 247–250, 378

social-media optimization, 250–251, 378

measuring, 255–256

social-media tools, 358

source code, 379

spam

avoiding, 244–245

inconspicuous links, 241

overview, 240–243

reasons to avoid, 243

spamblogs, 242

spamdexing, 240, 379

special offers, click-through rates and, 147

spiders, 7–8, 228–229, 379

SQL search, 379

SSI (server side includes), 175

static web pages, 53, 379

stop words, 90, 379

strong tag, 171

submission tools, 217–218, 379

subsets, 379

successes, analyzing, 271–274

syntax, 379

T

table summary tags, 172–173, 379

tagging

importance of, 168

overview, 168–170

social bookmarking, 174

social media and, 253

tags, 35–38

abbreviation, 173

acronym, 173

alt tags, 97–98, 109–112

closing tags, 374

deprecated tags, 375

emphasis, 171

header tags, 376

content, 106–108

img, 376

meta description tags, 100–102

meta tags, 35

nofollow, 170–171

noframes, 171–172, 377

opening tags, 377

strong, 171

388

S–T Index

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