table summary tags, 172–173
title tags, 98–100
virtual includes, 173–175
target audience, 34–35
behavioral targeting, 126
social media and, 253
targeted search engines, 13, 379
text, 35
anchor text, 64–65, 102–106
body text, 108–109
keyword advertisement text, 116–119
text delimited Excel files, 379
throw-away domains, 379
tiny text, 186
title tags, 98–100
titles, 46–47
transparent links, 240
tree searches, 8–9, 379
Trellian Keyword Discovery Tool, 82, 85U
updates, 57
URLs (Universal Resource Locator), 112–113
usability
considerations, 42–43
navigation, 41–42
site maps, 42
user agents, 379
user experience, organic SEO and, 27–28
users, social media and, 253
UTF-encoded, 379V
Veronica, 4
viral content, 379
virtual includes, 173–175virual content, 191
virual marketing, 379
vulgar words, 90W
Wandex, 4
Web 2.0, 379
webmaster, 379
web-site optimization
domain naming, 39–41
hosting and, 39
Wetzler, Andrew, 343–344
Whalen, Jill, 345–346
WHOIS information, 379
Wordtracker, 82, 84X
XML inclusion, 220, 379
site mapping
creating site map, 234–238
introduction, 233
submitting site map, 238
tags, 235–236Y
Yahoo!
optimization for, 284–285
overview, 12
Yahoo! Directory, 215
Yahoo! Search Marketing
Administration, 162–163
Campaigns, 159–161
commerciality of, 158
Dashboard, 159
Reports, 161–162389
Index T–Y
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