SEO: Search Engine Optimization Bible

Not all search engines take meta tags into consideration. For that reason, you site should use both

meta tags and other HTML tags. Some of the other HTML tags that you should include on your web

site are the title tag, the top (or H1) heading tags, and the anchor tags.

The title tag is the tag that’s used in the title of your web site. This tag will appear like this:

<Title>Your Title Here</Title>

Once you’ve tagged your site with a title tag, when a user pulls the site up, the title that you entered

will appear at the very top of the page if the user is using an Internet Explorer browser (IE) earlier

than IE7, as shown in Figure 3-1. In IE7 and the Firefox browser, the title will appear on the browser

tab, shown in Figures 3-2 and 3-3.

High-level headings (H1s) are also important when a crawler examines your web site. Your keywords

should appear in your H1 headings, and in the HTML tags you use to create those headings. An H1

tag might look like this:

<h1>High-Level Heading</h1>

Anchor tags are used to create links to other pages. An anchor tag can point users to another web

page, a file on the Web, or even an image or sound file. You’re probably most familiar with the anchor

tags used to create links to other web sites. Here’s what an anchor tag might look like:

<a href=”http://www.targetwebsite.com/”>Text for link</a>

FIGURE 3-1

The reverse bar in Internet Explorer versions below IE7 will show the title that you’ve entered in the HTML

title tag.

Title-tag display

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Part II SEO Strategies

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