SEO: Search Engine Optimization Bible

(Barré) #1

About the Author

Jerri Ledfordis the author of more than a dozen technology books and hundreds of articles about
business and technology subjects. Her books and articles have been published in many languages
throughout the world. Jerri also writes and teaches technology courses online for organizations such
as HP, Forbes, AOL, and Sony. When she’s not buried in a writing project, Jerri spends all of her time
working on other writing projects or on the Alabama and Florida beaches with her children.

About the Technical Editor

Micah Baldwinis recognized as a leader in the search engine marketing industry, having helped
author several books on search engine marketing and often speaking at industry events. Micah started
Current Wisdom, a full-service search marketing agency, in 2003 after building ServiceMagic’s search
marketing initiative. In January 2007, Micah sold Current Wisdom to Indigio Group, a Denver-based
interactive agency, where he currently works as senior vice president, media strategy.

Acquisitions Editor
Katie Mohr

Development Editor
William Bridges

Technical Editor
Micah Baldwin

Production Editor
Angela Smith

Copy Editor
Kim Cofer

Editorial Manager
Mary Beth Wakefield

Production Manager
Tim Tate

Vice President and
Executive Group Publisher
Richard Swadley

Vice President and Executive Publisher
Joseph B. Wikert

Project Coordinator, Cover
Lynsey Osborn

Laurie Stewart, Happenstance Type-O-Rama

Sossity Smith

Johnna VanHoose Dinse

Anniversary Logo Design
Richard Pacifico


75002ffirs.qxd:Layout 1 11/7/07 8:59 AM Page iii

Free download pdf