Lottie Hearn Video
Business video is cheap TV mini-ads to market you and what you do. Watching is quicker than reading online.
But, ‘Where do I start?” “Isn’t it expensive?” “Me on camera – eeeek.” Any of these excuses ring a bell? Now, you
know excuses can be overcome and with some simple tips, you CAN be the confident, credible and charismatic YOU
on video!
What’s Important in Video?
Good picture quality and sound are a must. If you can justify it, ‘Go Pro’ with video. But DIY style smartphone videos,
edited in YouTube can also work for you. Most of all people want to see a confident and congruent presenter on
camera. People want a real person they can connect to and to see how they can help us from their video.
Confidence on Camera
Talking to a machine is not a normal thing to do! Live feedback feeds our performance. On camera, there is none.
Great – you’re free to do and say what you want! So present with conviction, passion, make an Emotional Connection.
So who do you need to be in your video to sell the show? Personable, approachable, believable, enthusiastic,
passionate, enlightening, excitable, energetic, cheeky, beguiling, and bold and the list of adjectives can go on.
Decide how you want to be perceived by the viewer. Why should they watch? What's in it for them (WIIFM)? What do
you want them to do as a result of watching?
The machine drains 30% of our energy the moment we press record so energize the impact with your conviction.
Connect to your viewer through the camera lens not at it. Imagine the camera as a real person that is fascinated,
engaged and enthused as you tell your story. Confidence on camera is all about connecting to someone real.
Your One Minute Story
Plan your story yet be flexible. You can always film another video if you don’t get it all in or done.
Grab the interest in the first 3 to 7 seconds – challenge, implore or entice your viewers.
Intrigue and convince by questioning the why, what and how you can help viewers improve their world or
make their lives better, richer, easier or more fulfilling.
Finally, capture with an easy ‘Call to Action’.
TIP: You may have a serious business but don’t be TOO serious. Viewers want to like you - help them with your SMILE!
Be FLAWSOME!
Always rehearse ON CAMERA as your first “Take” maybe great and the most spontaneous.
No one knows if you ‘go wrong’ unless you visually or vocally show it through your distracting habits.
You’re the expert in your field - have the courage to continue through your Flaws awesomely!
Keep going to the end!
Learn from You
Watch yourself. See what you like, notice distractions and change them.
If you’re really not happy as the face of your business, be the voice instead.
In time, you’ll learn to like yourself and objectively appreciate how good you are.
I learnt years ago from a wonderful lady in Australia that Confidence + Credibility + Charisma Connects through the
Camera.
Learn to enjoy it - “Stuff up with Confidence and get over it!”Lottie Hearn is Ireland’s Video Coach with her company Press Play Presentations.Lottie loves to empower and inspire “Confidence on Camera” which is the
working title for her 2014 book, in a co-preneuring, DIY, self-enabling way.
Connect@http://ie.linkedin.com/in/pressplaypresentations
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