CAMTU PHAM Why Integrated Marketing is
Critical to your Business?
Marketing is much more than advertising and selling.
It truly is a science which must be understood fully to be utilized properly. Every business should put thought into an
integrated marketing plan as it is critical to the success of your business.
Marketing is a science and for best possible results, you need to blend your strategies with some creativity and
sprinkle some “magic” into the process. Together, your marketing campaign will create desire, generate leads, drive
sales and bring cash into the business.
In difficult times, many businesses stop marketing activities but this can be a great time to focus on your marketing.
Why? Because most of your competitors are doing less and the market is less cluttered. You may even pick up better
prices if you're using advertising as part of your strategy.
So what is marketing? Marketing is derived from the Latin “Mercatus” – “bought or marketable”. “A series of
activities designed to make the customer buy your products or services”. Marketing involves research, advertising,
promotion, pricing, selling, public relations, merchandising, packaging, distribution, service and positioning.
Is your marketing integrated? With today’s technology, you can be just a few clicks away from customers and while
you can control marketing strategies, you can’t control what people say about you on social media! The good news is
you can get notifications on what people say and respond accordingly to win trust and win more customers.
A recent National Australia Bank survey showed online retail grew 29% versus 2.5% growth in brick and mortar
retailers.
Whether starting up a new business or running a well-established organisation, a professional and functional website
is a firm financial asset. It will bring you advantages no other business tool can. Whether you are selling products or
simply services, smart businesses know that their website is a first place their potential clients will go to ‘check them
out’.
These days, it is not about whether your business should have a web site or not, it is about how you get the most out
of your web site such as selling and accepting payment online, customer database, business process automation and
more.
In the year ahead, keep asking yourself, what marketing tools can you use to grow your business and you probably
will.
Camtu Pham M. Com., B. Comp. Sci., Diploma of Marketing is an e-business consultant.
Camtu provides services to Government, large and small organisations including e-
business related issues, marketing and business planning in the digital economy. She is
the founder of CleverLink Group, Clever Centre and a two term President of Corrimal
Chamber of Commerce. Contact Camtu on [email protected] |
or +61 2 4284 3600 | http://www.cleverlink.com.au or http://www.clevercentre.com.au
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