Selling With Emotional Intelligence : 5 Skills For Building Stronger Client Relationships

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The Principles of Emotional Intelligence



  • In every situation, you transfer an emotional state.
    •You can intentionally and positively influence the emotional state of
    others.

  • Effective and positive responses exist to all manner of negative emo-
    tional states.


In his book, Emotional Intelligence, Daniel Goleman tells the amazing
story of an American troop in the midst of a firefight in a rice paddy in
Vietnam. During the battle, six monks started walking directly toward the
fire of one of the elevated berms that separates the paddies. One of the
soldiers in the battle gave this account.


“They didn’t look left and they didn’t look right, they walked
straight through. It was strange because nobody shot at them. And

WINNING THE


EMOTIONAL TUGS-OF-WAR


The Power of Positive Intent


“The harder the conflict, the more glorious the triumph. What
we obtain too cheap, we esteem too lightly. I love the man that
can smile in trouble, that can gather strength from distress,
and grow brave by reflection. ’Tis the business of little minds to
shrink, but he whose heart is firm and whose conscience approves
his conduct, will pursue his principles unto death.”
—THOMAS PAINE

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CHAPTER FIFTEEN
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