22
The Principles of Emotional Intelligence- Developing broader emotional appeal hinges, in part, on personal-
ity self-awareness. - Each of our personality styles has predictable strengths and challenges.
- Each individual possesses quirks of personality that can become re-
lational liabilities.
You and I have no more control over the way our personalities instinc-
tively react to people and processes than we do over the color of our eyes
or the shape of our noses. The same fact holds true for our clients and cus-
tomers. Every action, communication, and response is driven by our per-
UNDERSTANDING YOUR
PERSONALITY DNA
“An appealing personality is not something grafted on from
without. It is not like a coat of paint applied to a building or
cosmetics used on the face. It is expressed through the body, the
mind, the heart, and the spirit. Although some persons seem to
have been born with an exceptionally appealing personality, no one
has a monopoly on it.”
—EDITH JOHNSON“Men have yet to learn the value of human personality. The fact
that a person is white, or black, or yellow, of one race or another,
of this religion or that—these things are not all-important. It is the
human personality that should come first.”
—JOHN R. VANSICKLE