Social Media Mining: An Introduction

(Axel Boer) #1

P1: Trim: 6.125in×9.25in Top: 0.5in Gutter: 0.75in
CUUS2079-08 CUUS2079-Zafarani 978 1 107 01885 3 January 13, 2014 17:22


244 Influence and Homophily

Homophily


  1. Design a measure for homophily that takes into account assortativity
    changes due to influence.


Distinguishing Influence and Homophily


  1. What is a shuffle test designed for in the context of social influence?
    Describe how it is performed.

  2. Describe how the edge-reversal test works. What is it used for?

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