Communication Theory Media, Technology and Society
It is also possible to use broadband Internet for interactive datacasting of televisual content, but as its only proven value i ...
The characterization of Knowles as ‘ordinary’ already reaffirms a basic binary upon which the symbolic inequality of broadcast ...
Broadcast is the only medium that is capable of being ‘live’ The medium alone makes the event – and does this whatever the conte ...
the role of the audience in media events, and the fact that television programming also provides a context for ‘liveness’. In he ...
The predictions in the early 1990s that, as a result of making newspapers available on-line, print versions would become redunda ...
This latter quality is central to understanding broadcast. The performativity of broadcast derives not merely from its ‘live’ qu ...
extended communication makes available. This is a topic which we shall return to in Chapter 6. Only broadcast is constitutive of ...
blamed for the ‘severe social dislocations and polarizations that have taken place in American society’ (640). The ‘nation-as-au ...
than the kind of text which it communicates. Genres and texts may be organized in repetitious ways that facilitate strong identi ...
same signs and codes (be this critical, negotiated or passive). In this case, for Morley, the audience, as Nightingale explains, ...
the perspective of medium, and each of them can become the basis for revealing the limitations of the content views of both form ...
In Arthur Kroker’s view, interactivity is not important; rather, what is significant is that we live in a processed world in whi ...
sense that a message that someone loves us has power and meaning apart from whether we receive it in face-to-face interaction, b ...
Elsewhere, Meyrowitz suggests that the second and third kinds of metaphor began to inform a whole second generation of medium th ...
Recasting broadcast in terms of medium theory By far the strongest case for medium theory is the way in which we can reappraise ...
Communication theory cannot confine itself to the study of the inter- action between media producers and media audiences, betwee ...
3 Another example is the large number of people who participate in reader-to-reader newspaper forums (see Schultz, 2000: 214–17) ...
18 But of course, this performativity was also only made possible because of the historical accumulation of the image of Princes ...
FIVE INTERACTION VERSUS INTEGRATION In this chapter I will explore the difference between modern, extended forms of communicatio ...
(one-to-one, one-to-many, many-to-many) as well as individual communication technologies, from print to radio and TV and the bur ...
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