Communication Theory Media, Technology and Society

viii COMMUNICATION THEORY

• context of broadcast communication Understanding network communication in the


• context of network communication Understanding broadcast communication in the


• Audiences without texts


• The return of medium theory


• Recasting broadcast in terms of medium theory


• 5 Interaction versus Integration
  
  
  • Transmission versus ritual views of communication
  
  
  • Types of interaction
  
  
  • The problem with ‘mediation’
  
  
  • Medium theory and individuality
  
  
  • Reciprocity without interaction – broadcast
  
  
  • Interaction without reciprocity – the Internet
  
  
  • The levels of integration argument
  
  
  
  


• 6 Telecommunity
  
  
  • Rethinking community
  
  
  • Classical theories of community
  
  
  • The ‘end of the social’ and the new discourse of community
  
  
  • Globalization and social context
  
  
  • The rise of global communities of practice
  
  
  • Sociality with mediums/sociality with objects
  
  
  • Post-social society and the generational divide
  
  
  • Network communities
  
  
  • Broadcast communities
  
  
  • Telecommunity
  
  
  
  


• References


• Index