Managing Information Technology

298 Part II • Applying Information Technology TABLE 1 Track 2012 Strategies and BI Applications Track 2012 Strategy Department A ...

Case Study II-3 • Norfolk Southern Railway: The Business Intelligence Journey 299 NS expects that post–Track 2012, BI will conti ...

identify possible non-filers and under-reporters and to estimate the taxes they owed. The INC system was strongly supported by G ...

Case Study II-4 • Mining Data To Increase State Tax Revenues in California 301 Some Californians were not paying their fair shar ...

302 Part II • Applying Information Technology EXHIBIT 3 Non-filers Detected Through the INC System Source: http://www.ftb.ca.gov ...

Case Study II-4 • Mining Data To Increase State Tax Revenues in California 303 significant reformatting challenges when collatin ...

304 Part II • Applying Information Technology fair; citizens were being required to shoulder the burden of proof when, in their ...

Case Study II-4 • Mining Data To Increase State Tax Revenues in California 305 EXHIBIT 6 Expected Value of Proposed New Indirect ...

306 Part II • Applying Information Technology The Property Tax Pilot Project A pilot study using property tax data from two of C ...

Case Study II-4 • Mining Data To Increase State Tax Revenues in California 307 Glossary paid form or state licensing boards that ...

308 CASE STUDY II-5 The Cliptomania TM Web Store at a competitive price with outstanding customer service. They have worked dili ...

Case Study II-5 • The Cliptomania TMWeb Store 309 The service was superb! I am also very pleased with the earrings. They are lig ...

310 Part II • Applying Information Technology card company and deposited it in Cliptomania’s bank account once a week. Jim was v ...

Case Study II-5 • The Cliptomania TMWeb Store 311 what styles were popular, or about fashion. And we are in the fashion industry ...

312 Part II • Applying Information Technology the city. They bid up real estate by 50 percent in our neighborhood across the riv ...

Case Study II-5 • The Cliptomania TMWeb Store 313 down, and don’t open back up until mid-January. They have the IFJAG show in Fe ...

314 Part II • Applying Information Technology directions showing how to put them on properly and we include these instructions i ...

Case Study II-5 • The Cliptomania TMWeb Store 315 in late 1999, search engines on the Internet were still listing sites by relev ...

316 Part II • Applying Information Technology Jim and Candy’s son, Greg, has examined their strat- egy in pay-per-click advertis ...

Case Study II-5 • The Cliptomania TMWeb Store 317 Google uses PageRank to examine the entire link structure of the Web and deter ...