thrive; inappropriate assumptions will cause it to wither—often working harder at
what no longer works. [☛1.9 Paradigms]
➠ Cultures are notoriously hard to change. The starting point is understanding the cur-
rent culture. [☛5.2 Major Change]
➠ Increasingly, organizations are working internationally. Not understanding your own
organizational culture and how it may differ from other international cultures can be
disastrous for your organizational success, and devastating for the employees who rep-
resent your organization. [☛8.9 Cross-Cultural]
➠ Organizations are becoming increasingly diverse. If the diversity is to be a source of
increased effectiveness, the current organizational culture must be prepared.
➠ Many mergers or takeovers looked great from a financial and asset point of view, yet
became disasters when the organizational cultures could not be so easily merged.
What are some elements of organizational culture? Here are some common elements, with
a short explanation.
118 SECTION 4 TOOLS FORDESIGNINGPRODUCTIVEPROCESSES ANDORGANIZATIONS
Think of IBM and you think of Tom Watson Sr.; GE and Jack Welch; Mary Kay Cosmetics and
Mary Kay Ash; and so forth. Every organization has its strong heroes, who also define the stories
and meaning of the culture.
Often called myths, these are the stories that are told during coffee breaks and other informal
situations. For example, one consulting organization revelled in how much its members trav-
elled. Travel stories abounded, for example, super-frequent travellers holding up planes at the
gate. What does that tell you about what is important in that organization?
Meetings are but one bastion of rituals—from who attends what, to who can be late and who
cannot be late, to who starts the meeting, to how discussion is closed. Other rituals—and all
organizations have them—include humor, beer and pizza Fridays, clothing, and all-employee
communication meetings.
Read a part of your organization’s Policy Manual and ask yourself, “What is actually done
around here compared to official policy?” Every organization has an informal culture-in-
practice, usually much stronger than the formal espoused culture.
As this book is being written, the “in” culture term is branding. Does this tell you something
about leadership culture? The term is refitted from advertising and the consumer industry,
where products and services like Ford, Heinz, Microsoft, and Andersen Consulting can capitalize
on their brands.
Creating meaning is best explained through the story of three medieval stonemasons cutting
stones for a cathedral. When asked, “What are you doing?” the first answered, “I am cutting a
stone.” The second said, “I am shaping a keystone to support the main arch.” The third
answered, “I am building an edifice to God.” A key skill of leaders compared to managers is the
ability to create meaning, often tying even what might seem a trivial task to the success of the
organization. It’s sobering to think that people will do almost anything for leaders who can
create meaning. [☛1.6 Boards of Play, 2.6 Clarifying Purpose]
Heroes
Stories
Rituals
The formal versus
the informal
organization
Branding
Meaning
Element What this element includes