Encyclopedia of Leadership

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STAKEHOLDER GROUPMAP WORKSHEET

ACTION PLANNING TO IMPROVE STAKEHOLDER SUPPORT

1. What is their priority, compared to that of the other groups? How critical are they to
   the project’s success? Not all client groups are in need of equal attention.


2. Characterize each stakeholder group into this matrix:


3. For the Fence-Sitters, how do you ensure they stay on board and, if possible, assist the
   change?


4. For the Foes, what reservations and risks would they see? How can you deal with these
   risks?


5. For the Foreign, how will you find out where they stand?


6. What are your next steps to improve your stakeholder situation?

Copyright McGraw-Hill 2000. Original purchasers of this book are permitted to photocopy or customize this worksheet by downloading it from
http://www.books.mcgraw-hill.com/training/download.The document can then be opened, edited, and printed using Microsoft Word or other word processing
software.

SECTION 5 TOOLS FORLEADINGCHANGE 159

• Already support the
  change.


• Tend to spend too
  much time with
  these groups, but
  cannot be ignored.
  
  
  • Could support the
    change or not,
    depending on the
    work you do with
    them.
  
  
  • The most important
    group to work with
    and sell the change
    to.
    
    
    • Will probably never
      support the change.
    
    
    • Don’t butt your head
      against a brick wall.
    
    
    • If you have too many
      of these, you need to
      get more support or
      reconsider the
      change.
      
      
      • Don’t know where
        these groups stand.
      
      
      • Need to find out
        where they stand;
        ignorance is not bliss,
        but dangerous.
      
      
      
      
    
    
    
    
  
  
  
  

Friends Fence-sitters Foes Foreign

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