WEB WORKSHEET
Use the template provided to plan your leadership communication strategy.
Copyright McGraw-Hill 2000. Original purchasers of this book are permitted to photocopy or customize this worksheet by downloading it from
http://www.books.mcgraw-hill.com/training/download.The document can then be opened, edited, and printed using Microsoft Word or other word processing
software.
RELATED LEADERSHIP TOOLS
1.2 Manage or Lead? 5.1 Change Equation 9.1 Leadership Versatility
2.7 Goal Statements 5.2 Major Change 10.6 Group Leader Skills
4.4 Employee Involvement 8.2 Direct Communication 11.1 Process Cycle
FOR FURTHER ASSISTANCE
Covey, Stephen. The Seven Habits of Highly Effective People: Powerful Lessons in Personal Change. Simon & Schuster,
1989.
Weisinger, Hendrie. Emotional Intelligence at Work: The Untapped Edge for Success.Jossey-Bass Publishers, 1998.
SECTION 8 TOOLS FORCOMMUNICATION 241
Outcome
(Be clear on what is to
be achieved.)Messages
(Develop clear state-
ments in easily
understood language.)Context
(Make the information
relevant by connecting
it to the current
organizational situation
or goals.)
Reinforcement
(Ensure that information
is communicated more
than once and in more
than one way.)Feedback
(Get feedback from
employees on the
effectiveness of your
communications.)What do you want employees to do as a result of their receiving this information?[☛2.4 Visioning, 2.6 Clarifying Purpose, 2.7 Goal Statements]
What key information do employees need?[☛8.2 Direct Communication, 9.6 Presentations, 9.7 Selling Wheel]
Why is it important for employees to understand and act on this information?[☛5.1 Change Equation, 5.8 Human Transitions]
What other methods should you use to ensure that employees understand essential information?[☛10.7 Getting Participation]
How did employees receive the information and what impact did it have on them?[☛12.4 Feedback]