HOW TO USE THIS LEADERSHIP TOOL
“You do not merely want to be considered just the best of the best. You want to be considered the only ones who
do what you do.”
—Jerry Garcia
Besides having an effective expertise delivery model, powerful professionals need to begin by
stepping back and looking at their roles strategically. They need to ask—and answer—lots of
searching questions about how they deliver expertise inside their organizations:
✔ What are the external pressures on, and strategic direction of, our organization?
✔ What can we offer that is more strategic to the organization?
✔ Where do we currently spend our time? With which internal clients? External cus-
tomers?
✔ How do we help our clients with strategic changes in our domain of expertise?
✔ Who areour major clients? Who shouldbe our clients? What services do we offer them?
✔ How do we market value-added services inside our organization to our clients?
✔ To which requests should we say “No,” because they are low in value; which do we out-
source?
Note that all of these questions are asked in the plural. Although individual professionals
need to think through their individual strategies, it is much more powerful for an entire pro-
fessional group, rather than just its individuals, to clarify these strategic issues. The benefits of
SECTION 13 TOOLS FORLEADINGPERFORMANCE 425
Getting at cause
Getting at the underlying need
Distinguishing what is wanted
from what is needed
Scoping the problem
Clarifying outcomes
Clarifying roles
Clarifying process and next
steps
Data gathering and diagnosis
Mapping the system
Understanding that making
recommendations means
change
Selling the change
Wrapping up the consultation
Improvement planning
Establishing rapport
Establishing trust
Assessing readiness for change
Clarifying roles
Clarifying stakeholders
Clarifying commitments
Building ownership
Mapping the stakeholder system
Dealing with natural
reservations and resistance
Transfer of ownership
Determining roles in change
Jumping to cause or action
Accepting presented cause at
face value
Unclear problem leading to ill-
defined projects
Not thinking ahead to key
issues of client change
Unclear expectations leading to
conflict
One-way expectations
Scope creep
Unclear/inappropriate roles
Dealing with ambiguity
Dealing with complexity
Overlooking important
stakeholders
Presenting features but not
benefits
Suppressing reservations and
resistance
Not explaining why
No follow-through
No closure
Exploring the
Need
Clarifying
Expectations/
Commitments
Gathering
Information
Recommending
Change
Taking Stock
or Closing
Expertise Key relationship Typical problems
delivery stage Key logical issues issues at this stage