14.7
PERSONAL PREFERENCES: CAPITALIZING
ON INDIVIDUAL DIFFERENCES
Inspired by Isabel Briggs-Myers, David Keirsey, Otto Kroeger, Janet Thuesen, Marilyn Bates, and Carl Jung.
You may have wondered why your leadership approach works well in some situations and fails
miserably in others; why you click with some people, yet find others impossible to work with;
why some relationships seem so easy and comfortable, while others are a continual struggle.
Throughout the ages, people have wondered about their similarities and differences. The goal
of this tool is not psychological analysis; rather, it’s to help you deal more effectively with
human differences. This tool will help you gain a better understanding of yourself and your own
preferences, as well as those of other people, leading to more effective leadership interactions.
A century ago, philosopher and psychologist Carl Jung devised a way of grouping human
similarities and differences into four categories of pairs, thereby describing the built-in, and
natural preferences of individual ways of being in the world. These four categories of pairs or
preferences are:
Introversion (I) or Extroversion (E)
Intuitive (N) or Sensing (S)
Thinking (T) or Feeling (F)
Perceiving (P) or Judging (J)
To help you understand and use these sets of preferences, the descriptions in this table
accentuate the extremes of each set of preferences. There is no right or wrong set of prefer-
ences, and it is okay notto have a strong personal inclination toward either pole in any pair.
SECTION 14 TOOLS FORLEARNING 447
Comparison of Introversion and Extroversion
I _______________________________________ E
Introversion Extroversion
Drained by people Charged up by people
Thinks alone Thinks by talking
One-on-one or a few Groups
Small, close network Broad network
Depth of contact Breadth of contacts
Act after thinking Act first, think after
Comparison of Thinking and Feeling
T _______________________________________ F
Thinking Feeling
Rationally correct Feels right
Weight of evidence Impact on people
Based on logic Based on commitment
Critique Appreciate
Consistent with principlesConsistent with values
Find rules, laws, models Find and build commitment
Comparison of Intuitive and Sensing
N_______________________________________ S
Intuitive Sensing
What could be The actual, what is
Innovation, change Practicality
Big picture Stick to facts
Options, more options Make it work
Strategic Worked in the past
Patient with complexity Patient with details
Comparison of Perceiving and Judging
P_______________________________________ J
Perceiving Judging
Open to possibilities Keeping on track
Open to more data Deciding
Flexible Planned
Spontaneous Order
Adapt Anticipate
Open-ended Concluded, closed