HOW DOES A VISION STATEMENT FIT WITH OTHER STATEMENTS?
If you lead a unit or a project inside a larger organization, your vision should be nested
inside the larger organizational vision.
HOW TO USE THIS LEADERSHIP TOOL
In Jack Welch’s GE, “There is no room for anyone who is not an ‘A’ player ...with a vision and the
ability to articulate that vision to others so vividly and powerfully that it becomes their vision.”
—Mikel Harry and Richard Schroeder, SIX SIGMA
Creating a vision statement can be a messy process. Most vision statements start with an indi-
vidual and are refined through a number of iterations. It takes time and energy to develop and
communicate a statement, garner support, and, most importantly, achieve aligned action.
Don’t get bogged down. Remember Shaun Murphy’s saying, “It’s better to have vision than a
vision statement.”
- First draft by an individual leader:
− Note the principles for establishing a vision, and the reality checks listed in the
next section.
− Be clear about your givens and where you need help. (You may have difficulty
enrolling others if you are too rigid about your statement. Conversely, a vision-by-
committee will rarely be engaging.)
52 SECTION 2 TOOLS FORBIG-PICTURETHINKING
Typical Statements Time Span
Vision
Mission/Purpose Statement
Values
Strategies
Goals, Objectives
Action Plans
Long-term
Amount of Information Short-term
Organizational
Vision
Workgroup
Vision Project Vision