78 Books & arts The Economist November 6th 2021
makemainstreambookreviewerstut.But
whyshould theyoung women who are
BookTok’sstarscarewhatfogeyishliterary
typesthinkofthem?Untilfairlyrecently,
theirperspectivewasmarginalisedinboth
fictionandcriticism.Whitemendomin
atedboth—eventhoughmostnovelread
ersarefemale.
BookTokhashelpedupendthathierar
chy.Selene Velez (pictured on previous
page),a 19yearoldAmericanstudent,is
behind@moongirlreads_(anaccountwith
185,000followers).Shefocuseson authors
whoaren’ttypically“takenasseriously”as
others.“I’ma womanofcolour,”shesays.
“Itrytopromoteauthorsofcolour.”
Atthesametime,BookTokpushesback
against publishing amnesia. Books are
imagined to confer immortality on au
thors—tobe a“monumentmore lastingthanbronze”,astheRomanpoetHorace
wrote—butthelifespanofmostisstart
linglyshort. Digout alistofbestsellers
from 20 yearsago: notonly aretoday’s
readersunlikelytobuythem,mostwon’t
haveheardofthem.Manyofthebookswill
have joined the legions of what W.H.
Audencalledthe“undeservedlyforgotten”.
BookTokisresurrectingbacklists.One
reasonpublishersnoticedit,says Philip
GwynJonesofPicador,a Britishimprint,
was that, under its influence, oldtitles
were creeping back into the bestseller
charts.Itofferssuchbooks“asecondlease
onlife”,andheapplaudsit.“Eventually,a
great book finds its readers,” Mr Gwyn
Jonessays.“Youjusthavetohopethat,un
likeKafka,[authors]don’thavetodiebe
forethathappens.”StarttrendingonBook
Tok,andtheywon’t. nEdvardMunchLight in the darkness
“T
hisgreatandlonelyartist”,wrote
J.P. Hodin of Edvard Munch, “has
been appreciated...only by a handful of ini
tiated people in the West. He has remained
practically unknown to the Americans as
well as to the English and French.” A distin
guished art historian, Hodin made his ap
praisal in 1950, six years after Munch’s
death, when the Museum of Modern Art in
New York staged a retrospective of his
work. In the seven decades since, Munch
has become a rock star of world art.
“The Scream”, in which a human figure
clasps its skull against a swirling sunset, is
as recognisable as Van Gogh’s sunflowers
or Monet’s water lilies. Its mystique was
boosted in 1994 when thieves stole
Munch’s original version of the painting
(he made several) from Norway’s National
Gallery. In 2004 masked gunmen made off
with another version in broad daylight
from the poorly secured (and relatively
small) Munch Museum. Both were reco
vered, though the picture swiped in the
second theft was damaged.
The drama in 2004 contributed to a de
cision to build a new museum for the
country’s most famous painter. Four years
later officials in Oslo announced plans to
house the city’s trove of 42,000 Munch
related objects, including paintings, sculp
tures, prints and photos. The inauguration
was scheduled for 2014—when Norway cel
ebrated the 200th anniversary of the sign
ing of its constitution—but wrangling over
costs and architecture, as well as thecovid19 pandemic, delayed it until last
month. A street party followed the ribbon
cutting by King Harald and Queen Sonja.
“Forget everything you know about mu
seums,” says Stein Olav Henrichsen,
munch’s director. “This is totally differ
ent.” (It has even dropped the word “muse
um” from its name.) The 13storey building
on the Oslo Fjord is one of the biggest insti
tutions in the world devoted to a single art
ist, with a theatre, library, cinema, rooftop
restaurant and space for temporary exhibi
tions. It towers over the city’s opera house,a public library and residential buildings,
all part of a recent urbanrenewal project.
The unusual design is controversial.
Some Norwegians have criticised the air
portlike feel of the monochromatic interi
or, apparently meant to accommodate
throngs of Munch devotees. Others are
wowed by the undulating aluminium clad
ding on the exterior, which gleams in sun
light during the day and emits light
through perforations at night, setting the
tower aflame. Juan Herreros, the muse
um’s Spanish architect, says he wanted to
make art the building’s protagonist. No
whimsy was to obscure the work on show.
As you might expect, “The Scream” is
the centrepiece. Only on arrival will visi
tors learn which of three rotating versions
will be on display. They are part of “Edvard
Munch Infinite”, a permanent exhibition
of some of his bestknown paintings, such
as “Madonna” (sometimes called “Woman
Making Love”), also stolen in the heist of- “Edvard Munch Monumental” pre
sents some of the large paintings he made
for the University of Oslo. “The Research
ers”, a 36foot (11metre) bathing scene,
reflects the interest he developed in vital
ism after a nervous collapse. A school of
thought popular in Germany, where
Munch lived in the 1890s, vitalism empha
sised hygiene, physical education and the
lifeenhancing force of the sun.
Munch’s childhood was traumatic. His
mother and favourite sister died of tuber
culosis. Another sister was diagnosed with
schizophrenia; his father suffered from de
pression. The artist himself struggled with
mental illness. A lifelong bachelor, who
saw out his days on an estate outside Oslo,
his greatest attachment was to his work.
When he died, aged 80, he gave thousands
of items and his personal papers to his
home town. It is at last doingjustice to his
munificence and his genius.n
OSLO
A palatial new museum celebrates Norway’s most famous painterEveryone can hear “The Scream”