fractal.ai
Weunderstandthatevengooddrivershavebaddays.For150,000driversin Indiaeachyear,theirdestination
becomesalltoofinal.Withroadfatalitiesmountingat
speed,Fractaltookaction.Livesdependedonit.ByblendingAIwithbehavioralscience
wewereableto identify& predictblackspots,
influenceriskperceptionandchangethewaydrivers
thinkandbehave.OnIndia’sNationalHighway24,seriousaccidentshave
alreadyfallenby60%— butourjourneyis only
justbeginning.Fractal:wedon’ttireof makingpositivechange.