through windows. These businesses define their market and let those who
see their advertising know what to expect. This reduces problems for the
client and builds the needed respect for the business.
So... what does all this have to do with posing? Well, when my staff in-
forms our clients what they need to do to look their best, or when I explain
why a client should wear a certain outfit or do a certain pose, I rarely get any
argument. That’s because my clients look to me as a professional and trust
that I know what I am doing—after all, that’s why they came to me for their
portraits. If your clients don’t listen to your suggestions and advice, it is be-
cause there is a lack of respect. That isyourfault, not theirs!
Preventing Problems.
The key to avoiding problems is to create a consistent message. At my stu-
dio, we go for an upscale (but not intimidating) feel. The studio itself is lo-
cated near the most exclusive shopping area in the city. When seniors arrive
at the studio, they can select from backgrounds and sets such as a Dodge
Viper, a Harley-Davidson motorcycle, and high-quality sets by Scenic De-
signs and Off The Wall.
They also have an experienced professional photographer (me!) who is the
author of nine books and numerous articles—and I always look the part; I
112 JEFF SMITH’S POSING TECHNIQUES FOR LOCATION PORTRAIT PHOTOGRAPHY
ABOVE AND FACING PAGE—When a client is a
good match for your studio, your session will
be more productive.