bride, her mother, and her mother-in-law (create one photo that satisfiesthose
three woman, and I will say you are a genius!). Many children’s portraits now
involve two sets of parents who need to be happy with the session. Even in a
family portrait, chances are good that not everyone in the group will have the
same tastes. If you exclude any of these multiple buyers, the simple fact is
that you won’t make as much from the session as you could.
Once you have determined the client’s (or clients’) purpose for taking the
portrait, you can begin to start coordinating all the parts of the image with
that end in mind. Stephen Covey, author ofThe Seven Habits of Highly Ef-
fective People(Free Press, 1989) suggests that you “begin everything with
Here, the subject’s casual clothing was
paired with a casual setting and a casual
pose for an image that is well coordinated
and makes sense visually.