When it comes to how much to tilt the head, less is better than more—
especially if you are inexperienced. A little head tilt, even in the incorrect di-
rection won’t sink an otherwise beautiful portrait, but an excessive head tilt
(unless it’s to achieve a specific result) will ruin just about every photo,
whether or not the head is tilted in the correct direction.
The Eyes.The eyes are the windows to the soul and the focal point for any
portrait. You can create the most stunning pose in the most stunning scene,
but if the eyes are not properly lit and properly posed, the portrait will not
be salable.
Position of the Eyes.There are two ways to control the position of the eyes
in a portrait. First, you can change the pose of the eyes by turning the sub-
FLATTER THE CLIENT 35
Poses with direct eye contact are usually the
most popular among portrait buyers.
If the eyes are not properly
lit and properly posed,
the portrait will not be salable.