The Portable MBA in Finance and Accounting, 3rd Edition

(Greg DeLong) #1

266 Planning and Forecasting


Note that the table of contents is customized to the specific business so that it
doesn’t perfectly correlate to the business plan outline presented in Exhibit 9.2.
Nonetheless, a look at Exhibit 9.4 shows that the company’s business plan in-
cludes most of the elements highlighted in the business outline and that the
order of information is basically the same as well.


EXHIBIT 9.3 Cover of PurePlay Golf business plan.


Bringing Information to the Golfer’s Palm

http://www.PurePlayGolf.com

Prepared by:
Amy Ball, Michael Bear, Christy Long,
Geoff Mall, and Hilary Tabor
Contact: Geoff Mall, [email protected]
PurePlayGolf.com
Reynolds Center, Suite 1
Babson Park, MA 02457
(781) 555-5252
(781) 555-5253 (fax)

Draft: December 6, 2000
The information in this Business Plan is highly confidential and is provided to you conditioned on your agreement
not to disclose or use this information for any purpose other then contemplating an investment in PurePlay Golf.
Do not copy, fax, reproduce, or distribute without permission.
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