The Portable MBA in Finance and Accounting, 3rd Edition

272 Planning and Forecasting

EXHIBIT 9.7 Product/concept/description.

Video or

audio

content

customized

ads

Commercial tower

PDA Computer

Satellite dish

Automobile

VMC Detailed Network Overview

Example of advertisers

Example of digital audio and video

content libraries

VMC

B2B

Exchange

VMC

B2C

Distribution

B2B intranet

Customer profile management

(Web site)

Content

information

database

(ratings,

availability,

etc.)

Consumer

usage and

advertising

database

Consumer

profile

database

Customized

advertising

data

Catalog

Receiver Routing andtransmitting

VMC

compliant

device

component

Home

entertainment

system

T.V.

Portable

audio

device

Consumer

data

WarnerTime BVG Sony EMI NPR CBS World WideTMP CKS Group Inc.OmnicomDentsu Interpublic