The Portable MBA in Finance and Accounting, 3rd Edition

282

EXHIBIT 9.11 Development timeline.

VMC engineering activities

2/1

1/1

1/1

3/1

4/1

5/1

6/1

8/1

9/1

10/1

11/1

12/1

1/1

2/1

3/1

4/1

5/1 6/1

7/1

8/1

9/1

11/1

12/1

VMC

distribution

system

development

alpha

VMCbeta

Ongoing innovation and development

of VMC distribution system

Telematicsdevelopment

Telematics

Innovation andenhancementbeta

October 2002VMC telematicsservice launch

Wireless device andnetwork appliance R&D

Record labelrecruitment

Advertisingrecruitment

Telematicsnegotiations

Wireless device and network appliance OEM

partnering

Content provider

recruiting

Business development

and sales activities

VMC marketing

campaign

July 2001site launch

2001

2002

2003

10/1

7/1