Going Public 477John and Mary agree that they are richer and have the opportunity to ag-
gressively develop and directly market Dough-Ware, which is the reason they
started Dough.com Inc. in the first place. But they are in some ways more per-
sonally restricted. They’re sitting in the coffee shop, also agreeing that it is ex-
citing and gratifying to be thought of as winners in the “new economy.”
Then, glancing around, they lower their voices, because they want to
make sure that no one can overhear their conversation.
FOR FURTHER READING
Arkebauer, James B., and Ron Schultz, Going Public: Everything You Need to Know to
Take Your Company Public, Including Internet Direct Public Offerings
(Chicago: Dearborn Trade, 1998).
Blowers, Stephen C., Peter H. Griffith, and Thomas L. Milan, The Ernst & Young
Guide to the IPO Value Journey(New York: John Wiley, 1999).
Bloomenthal, Harold S., and Holme Roberts & Owen, Going Public Handbook
(St. Paul, MN: West Group Securities Law Series, 2001).
Farnham, Brian, Bill Daugherty, and Jonas Steinman, Codename Bulldog: How
Iwon.com Went from the Idea to IPO(New York, John Wiley, 2000).
Harmon, Steve, Zero Gravity: Riding Venture Capital from High-Tech Star t-up to
Breakout IPO(Princeton, NJ: Bloomberg Press, 1999).
Lipman, Frederick D., The Complete Going Public Handbook: Everything You
Need to Know to Turn a Private Enterprise into a Publicly Traded Company
(Roseville, CA: Prima Publishing, 2000).
Taulli, Tom, Investing in IPOs: New Paths to Profit with Initial Public Offerings
(Princeton, NJ: Bloomberg Press, 1999).
INTERNET LINKS
http://www.sec.gov The SEC Web site, links all SEC forms,
regulations, and filings made by com-
panies under EDGAR.
http://www.nasdaq.com/about Provides a going public summary, with
/going_public.stm discussion of fairness in under writing
compensation. This site is maintained
by NASDAQ.http://www.nyse.com and http://www.amex.com Descriptive listing of IPO shares on
the New York and American Stock Ex-
changes, through sites maintained by
the exchanges themselves.
http://www.iporesources.org/ipopage.html List and link a wide variety of related
and http://www.emergencepub.com Web sites.
/IPO07.going.publicwebs.htm