112 FORTUNE OCTOBER/NOVEMBER 2021
Welcome
to the
TikTok
Economy
The ultimate brain candy
buffet is reshaping
social media. Corporate
America—and creators
everywhere—are
scrambling to capitalize.
By Jeffrey M. O’Brien
By Joe Toreno
112 FORTUNE OCTOBER/NOVEMBER 2021
Welcome
to the
TikTok
Economy
The ultimate brain candy
buffet is reshaping
social media. Corporate
America—and creators
everywhere—are
scrambling to capitalize.
By Jeffrey M. O’Brien
By Joe Toreno