FORTUNE OCTOBER/NOVEMBER 2021 113Teja s H ullur is fast emerging as the Tony Robbins for the creator set, complete with a thick
shock of hair and megawatt smile. “People need to realize that the creator economy is one of the
fastest growing in the entire world,” he says on a TikTok teasing his tips for making great content.
“Whatever you want to do, there’s a place for it on social media, and there’s legitimately not a
better time than now to get started. Don’t miss out on this opportunity!” Hullur left his studies at
Indiana University last year and decamped for L.A. to seize the moment. Now he’s running with a
pack of A-list influencer friends and working with brands that share his interest in innovation and
wealth creation, like Venmo and Robinhood. Hullur is careful about sponsored ads. “Especially on
TikTok, viewers are ruthless,” he says. “The audience can smell bullshit right away.”436.8K
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Age: 21@tejashullur