Aimee Alcime doesn’t have purple eyes, but @aimyoncee occasionally does, thanks
to TikTok’s Eye Color Switch Effect. And the hue just seems to work for her, complementing her
Haitian American complexion and broad smile. In one of her most popular videos (12.1 million
views), she spends 15 seconds performing the “Questions I get asked” hand routine that’s
ubiquitous on the platform. Typically, her creations are far more elaborate. It can take five hours
to create 15-second videos depicting, for example, the embarrassment her character feels
while introducing herself to her class (2.2 million views). Brands don’t often give her direction.
They just tell her “make it funny,” and let her go. Among her hits: a red-carpet dog-walking scene
for Pop-Tarts (2.7 million views) and a spot for Fenty Skin eye gel-cream (4.8 million views).1.9M
followers
83.7M
likes
Age: 22@aimyoncee
PHOTOGRAPH BY ALFONSO DURAN