Macworld - USA (2021-12)

(Antfer) #1
IMAGE: APPLE DECEMBER 2021 MACWORLD 91

PLAYLIST


Everything you need to know about Apple Music,
Apple TV, and Mac or iOS-based entertainment

T


he beginning of Apple’s
turnaround has been pegged to
a lot of dates: when Steve Jobs
returned to the company as part
of its acquisition of NeXT in 1997, the
debut of the original iMac in 1998, even
the release of Mac OS X in 2001. But if
you’re looking for the date that Apple truly
charted its course for the market-
dominating position it finds itself in today,

you’ll have to go to October 23, 2001, on
the calendar—just about 20 years ago.
That was the day when Apple took the
wraps off a most unexpected product, one
that would go on to change everything for
the company: the original iPod.

IT’S ABOUT THE MUSIC
I remember vividly where I was at the time
of the original iPod’s announcement.

Twenty years ago, the iPod paved


the way for Apple’s success
How a small, pricey music player changed the world.
BY DAN MOREN
Free download pdf