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133Organizination And Management Of Advertising
Agencies And Advertising Departments- Executive titles
- Special recognition for the salesperson’s self-image
- Special awards and honours
- Fringe benefits
- Foreign travels in form of rewards for achievement
- Counseling
- Supervision
- Quotas and contests
OVERSEAS PRODUCT EXHIBITIONS
The exhibition of a product overseas is a type of sales promotion that can be very effective. It is important
because with some products, quality can be judged only by physical examination which can be facilitated
by product exhibition.
TRADE FAIRS
Trade fairs allow many firms from various countries to set up “temporary stores or offices” right in the
market place to display their products. A strong feature of a trade fair is that prospects are in a buying
mood. Another advantage is that buyers are seeking out sellers at a central location. Overseas exhibits
are costly forms of promotion.