Marketing Communications

Download free eBooks at bookboon.com

Click on the ad to read more

Marketing Communications

17

Fundamentals Of Communication In Marketing

MESSAGE

1) The source determines the content of the message, though the message may be created by

another organization such as advertising agency or public relations agency.

2) Contents input from the source are product features, key copy phrases, photographs and

other messages.

3) The source may delegate the creation of the message to an advertising agency.

4) The source normally partakes in preliminary message planning and reserves the right to

approve the final advertisements – that is, the messages, before they appear in the media.

5) The final responsibility for the correctness and fitness of its commercial messages rests with

the company that is, the source of the message.

Maersk.com/Mitas

for Engineers and Geoscientists�e Graduate Programme

Month 16

I was a construction

supervisor in

the North Sea

advising and

helping foremen

solve problems

I was a

he

s

Real work

International opportunities

�ree work placements

Internationaal

�ree woro

I wanted real responsibili�

I joined MITAS because Maersk.com/Mitas

�e Graduate Programme

for Engineers and Geoscientists

Month 16

I was a construction

supervisor in

the North Sea

advising and

helping foremen

solve problems

I was a

he

s

Real work

International opportunities

�ree work placements

Internationaal

�ree woro

I wanted real responsibili�

I joined MITAS because

Maersk.com/Mitas

�e Graduate Programme

for Engineers and Geoscientists

Month 16

I was a construction

supervisor in

the North Sea

advising and

helping foremen

solve problems

I was a

he

s

Real work

International opportunities

�ree work placements

Internationaal

�ree woro

I wanted real responsibili�

I joined MITAS because

Maersk.com/Mitas

�e Graduate Programme

for Engineers and Geoscientists

Month 16

I was a construction

supervisor in

the North Sea

advising and

helping foremen

solve problems

I was a

he

s

Real work

International opportunities

�ree work placements

Internationaal

�ree woro

I wanted real responsibili�

I joined MITAS because

http://www.discovermitas.com