Marketing Communications

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Marketing Communications

179

Advertising Research

3. Measuring statistical relationships are calculated with techniques such as:-
   • Correlation analysis
   • Regression analysis
   • Multivariate analysis
   • Factor analysis

REPORTING RESEARCH FINDINGS

Research report is the presentation of the research findings directed to the company management, to
assist in decision-making.

GUIDELINE FOR REPORT FORMAT

Common format in use follows this outline:

1. Title page


2. Table of contents


3. Summary, including
   • Research objectives
   • Results
   • Conclusion
   • Recommendation

Maersk.com/Mitas

for Engineers and Geoscientists�e Graduate Programme

Month 16

I was a construction

supervisor in

the North Sea

advising and

helping foremen

solve problems

I was a

he

s

Real work

International opportunities

�ree work placements

Internationaal

�ree woro

I wanted real responsibili�

I joined MITAS because Maersk.com/Mitas

�e Graduate Programme

for Engineers and Geoscientists

Month 16

I was a construction

supervisor in

the North Sea

advising and

helping foremen

solve problems

I was a

he

s

Real work

International opportunities

�ree work placements

Internationaal

�ree woro

I wanted real responsibili�

I joined MITAS because

Maersk.com/Mitas

�e Graduate Programme

for Engineers and Geoscientists

Month 16

I was a construction

supervisor in

the North Sea

advising and

helping foremen

solve problems

I was a

he

s

Real work

International opportunities

�ree work placements

Internationaal

�ree woro

I wanted real responsibili�

I joined MITAS because

Maersk.com/Mitas

�e Graduate Programme

for Engineers and Geoscientists

Month 16

I was a construction

supervisor in

the North Sea

advising and

helping foremen

solve problems

I was a

he

s

Real work

International opportunities

�ree work placements

Internationaal

�ree woro

I wanted real responsibili�

I joined MITAS because

http://www.discovermitas.com